The branding for your business is more than just a logo The branding of your business is about so much more than a logo. Your brand covers the overall ideas, look and tone of your business. It is about how you want your potential customers to think and feel when they discover your business. Your […]
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Design is about more than making something look pretty Design is the art or skill of combining text and pictures on either a printed or digital product. Good design can help your business stand out from the crowd, clearly illustrate your products, services or events and captivate, inform, and inspire your prospective customers. Design is […]
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The top 5 most common image file types and when to use them. Do you know the difference between a JPG and a PNG or even what the abbreviations stand for? Unless you have a background in design it’s almost like a different language when it comes to understanding the many different image types and […]
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Are you using the correct colour type for your printing and digital projects? Whether you are printing files or creating imagery to use online using the correct colour profile will ensure your images look how you expect them to. The 4 main colour types are: CMYK Used in 4 colour printing, CMYK is the colour […]
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Do you know the difference between CMYK and RGB and why it’s important to use the correct one for your print and digital products? CMYK and RGB refer to the different ways of mixing colours to create images. Simply put CMYK is best to use for printed products and RGB for digital products. CMYK is […]
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Images whether on-screen or printed are actually made up of little dots of colour, referred to as DPI (Dots Per Inch). The more dots per inch that your image has the more details can be added so the clearer the image will look and the higher quality the image will be. Wouldn’t it just be […]
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